“Price is only an issue in the absence of value.”
It’s a favorite phrase of Orion180 CEO Ken Gregg, and a key philosophy we want our agent partners to remember when discussing options with clients.
Price is an important consideration, and we’re confident that Orion180 gives you a competitive option. But cost should always be balanced by the protection and support policyholders will get – and they know that.
72% of homeowners are willing to pay higher premiums to have the right coverage and limits in their home insurance policy. (LexisNexis Risk Solutions, 2024) The same study found that 70% of policyholders rely on their carrier or agent to make sure they have adequate home insurance.
What does it mean? Clients want their agent to be a trusted advisor – so take control of the conversation as their industry expert.
Set the Tone
- Tailor Your Style Be ready to explain concepts and policy information at a few levels, depending on how much detail the client wants. Strike the balance between giving them tools for informed decision making without overwhelming them with industry jargon.
- Give Them Choice Clients feel more positive about their insurance experience when they understand their coverage and get to make choices. You are their expert advisor, so don’t rush the process. The time you spend face-to-face is invaluable for establishing a relationship.
- Offer Personal Insights Let clients know about your personal experience where relevant. How do you connect with carriers, and how responsive are they? How have clients found the claims process, in the past?
- Be a Proactive Communicator Set up a workflow that lets you get in touch with clients at key moments in their policy calendar. Check in to make sure they have what they need to make payments, ask if they want to review their options when it's time for renewal, and reach out ahead of forecasted weather events. The goal isn’t constant communication, it’s value addition.
Creating Value for Policyholders
When you’re talking to your clients about Orion180 products, remember the key ways we offer more value:
- Compassionate Support: When they reach out to Orion180, policyholders connect with a team of highly-trained professionals who give clear, comprehensive answers with a human touch. We have a 4.8-star rating across 3,500+ Google reviews.
- Simple, Fast Claims: We average 14 days for claims resolution, and we always pay 100% of covered claims, after deductible amounts specified in policies.
- A Carrier They Can Count On: Our expansion is rooted in trust, and guided by a promise to stay when others walk away. The number of states we’ve abandoned? Zero. Agents and clients can count on the strength of our reinsurance tower.
- Stay Connected: MY180, available on desktop and through our mobile app, lets homeowners manage their policy and access key documents from anywhere, at anytime.
- Giving Them More: While cost isn’t everything, it is important. We give you tools to save your clients money and improve their coverage: Premium discounts for homebuyers, seniors, military / first responders and more. Savings on self-inspections through our PRYZMIQ tool. Water damage sublimit removal with the installation of our AWTOS water shut-off valve. You’ve got great opportunities to find extra savings or benefits for any client.
Learn more about product specifics in MY180 or Orion180 University and contact our Agent Support team with any questions. As always, thank you for your partnership!
