Brand Style Guide
Download the Orion180 Brand Style Guide. See below for quick reference information.
01 Brand Story
BRAND STRATEGY
“Expect MORE.”
Beyond a tagline is our external and internal call-to-action.
- Orion180 is an innovation-focused organization with a “Think Beyond” mindset.
- Consistent with the growth vision and the expectation of new products and resources
- Driven by the three pillars (Constellations of Innovation): Technology, Service, and Culture
BRAND PILLARS
“Commitment to Innovation”
TECHNOLOGY – DO MORE.
Innovation in technology allows us to do more as we harness the energy of our cutting-edge proprietary technology: A platform that streamlines real-time data with speed, accuracy, and transparency while elevating responsiveness to our partners and the people we serve.
CULTURE – BE MORE.
Our innovation in culture creates an environment that allows others to be more. We elevate partner agents to change agents and position insurance providers to become impact providers. While we remain grounded in our commitment to responsiveness and the quality of our interactions, we continue to explore and execute initiatives in which communities and causes benefit from our success.
SERVICE – GIVE MORE.
Innovation in service is the catalyst by which we can give more and achieve the stellar performance that provides comfort and confidence in our partner relationships while consistently delivering a high level of customer care.
CONTENT CREATION/MESSAGING
As identified through the discovery process, people are the priority and focus of the three governing pillars:
Innovation in Technology, Service and Culture. When addressing these pillars, content and messaging should:
- Connect on a human level with verbal texture that goes beyond detailing
products or processes. - Illustrate how the pillar being described facilitates the ability to
Do More, Give More, Be More. - Convey a sense of organizational and personal commitment to the pillars so they are elevated to be more than superficial descriptive elements of the company.
- Ensure that “people” remain the “why” behind Orion180 innovation in each
of these areas.
02 Identity
Primary logo
Primary logo with tagline
Tagline Positioning
ALWAYS: Orion180
NEVER: Orion 180 (No space between)
ALWAYS: Orion180
NEVER: Orion (No abbreviation)
03 Colors
Orion180 Logo Red
Orion180 Logo Black
Technology Gold
ServiceTeal
Gray
04 Typography
Montserrat
Title font.
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Open Sans
Paragraph font.
ABCDEFGHIJKLMNOPQRSTUVW
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Amibata
Accent font.
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05 Boilerplate
100 WORDS
Orion180 is a technology-based insurance company that partners proprietary systems with outstanding customer service to simplify the insurance experience. Both partner agents and insureds can Expect MORE as they avail themselves of our admitted and non-admitted products at competitive prices. Our mission at Orion180 is to provide excellent, results-driven service to independent insurance agents that distances both us and them from our competitors. We prioritize our relationships with our partner agents, so you can prioritize your relationship with your insureds in the community. Our technology and spirit of service create a new path for the insurance market.
75 WORDS
Orion180 is a technology-based insurance company that partners proprietary systems with outstanding customer service to simplify the insurance experience. Both partner agents and insureds can Expect MORE from our admitted and non-admitted products at competitive prices. Our mission is to provide excellent, results-driven service that distances both us and them from our competitors. We prioritize our relationships with our partner agents, so you can prioritize your relationship with your insureds in the community.
50 WORDS
Orion180 is a technology-based insurance company that partners proprietary systems with outstanding customer service to simplify the insurance experience. Both partner agents and insureds can Expect MORE as they avail themselves of our admitted and non-admitted products at competitive prices. With Orion180 you can protect what’s yours.
25 WORDS
Orion180 is a technology-based insurance company that partners proprietary systems with outstanding customer service to simplify the insurance experience.
15 WORDS
Orion180 is a technology-based insurance company that partners proprietary systems with outstanding customer service.